But do they participate?
Fresh & New, the blog of the Powerhouse Museum in Sydney has a really interesting post up today which discusses how people are interacting and participating on sites that employ Web 2.0 technologies.
“This reaffirms the importance of having different levels of content participation - and the primacy of content, the truism that has been around since the birth of the web. Most of your userbase will be lurkers, viewers - they won’t contribute - but if you can leverage and re-present the proportionally small amount of user-generated content you do get, then you are likely to be able to ride a wave of interest in your site.”
read the full post here: